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Distribution for AI and SaaS Products (Including AEO)
Why the best marketed product wins, and how to get recommended by ChatGPT.
by Sukhpal Saini. Serial builder, speaker and community builder with a knack for distribution.
About this talk
Building got easy. Getting anyone to notice is the hard part. Carousel Studio grew to $45K MRR with no ad budget and is recommended by ChatGPT and Perplexity. This talk breaks down the distribution channels that worked: Answer Engine Optimization, UGC creators, founder-led content, and community, and the ones that did not.
What your audience will take away
- • How to become a recommended answer in ChatGPT and Perplexity (AEO)
- • A UGC creator playbook: finding, briefing and scaling creators
- • How to use founder-led content to land your first customers
- • How to pick one distribution channel and stop spreading thin
Best for
- • SaaS founders
- • AI builders
- • Product and growth teams
- • Marketing leaders
Formats
- • Keynote (30-45 min)
- • Workshop (90 min)
- • Fireside chat
- • Podcast
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