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How to Sell Before You Build
Validate demand and collect pre-sales before writing a line of code.
by Sukhpal Saini. Serial builder, speaker and community builder with a knack for distribution.
About this talk
As a technical founder, my biggest breakthrough was learning to validate demand before building. After 36 products, most of which went nowhere, I stopped guessing. This talk is the playbook I use now: how to find buyers, get them to pay upfront, and build only what the market has already voted for.
What your audience will take away
- • A simple 30-minute sales call any engineer can run
- • How to pre-sell a product that does not exist yet
- • How to decide what to build from what customers pay for, not what they say
- • The 5-step founder playbook I use before every new product
Best for
- • Technical founders
- • Indie hackers
- • Startup accelerators
- • Engineering-led companies
Formats
- • Keynote (30-45 min)
- • Workshop (90 min)
- • Fireside chat
- • Podcast
Book this talk
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